Surbhi Gupta

Git-style version control, backup and AI for industrial automation code. Two products: Source Control (desktop) and DeviceLink (web).

Set the product vision that grew into multi-site agents, project editing and Copilot.

• Wrote a long-term vision, Copia 2.0, during onboarding; its concepts became shipped features over two years, including multi-site agents and the project detail edit experience. I started the commit graph design and handed it to another designer.
• Designed Copia Copilot from scratch in live pairing sessions with our co-founder and two engineers, from napkin sketches to shipped mocks, plus AI diff descriptions, with people kept in charge of what ships.
• Set up the design process the team builds with today, and evolved an inherited design system across the desktop and web apps, as the only designer alongside 15+ engineers.
• Led research with engineers on the floor, sales and support calls, and customer recordings; built three user archetypes and set up research ops (Condens, recruiting).
• Helped hire for design: brought candidates in and wrote clear interview guidelines.

Grew with the companyafter our Series A, with Source Control as the volume product and DeviceLink the new value product, through a roadmap focused on growing DeviceLink, to a $26M raise in 2026.

Case study: Realign the Wheel

Cloud-native observability platform, now part of Palo Alto Networks.

Led the research that turned a GitOps platform plan into patterns users actually wanted.

• Designed phase 1 of the GitOps initiative: version history, config visualization and personal drafts, so engineers could change monitoring safely.
• Ran discovery workshops and research with PMs and engineers; created a Git Maturity scale that showed who would and wouldn't adopt a Git workflow inside the product, which shaped where the team focused.
• Worked on investigation flows that help SREs move from noise to action mid-incident, and contributed components to the core design system.
• Took part in hiring as the design team grew.

Case study: The Feature We Didn't Build

Brought Tilt's developer-loop thinking into Docker after the acquisition.

• Solo designer on Dev Environments: designed the path from install to a running environment, reducing friction between the CLI and the UI.
• Worked across design, product, engineering and marketing to bring the work in line with Docker's brand and patterns.
• Researched where a paid product could stand apart from free tools, and shared it with product, design and engineering leads.

Open-source toolkit that makes Kubernetes development feel human. Acquired by Docker, May 2022.

Helped turn a command-line tool into the live dashboard Tilt is known for.

• Designed the new web UI with space saved for future features; buttons, groups, bulk actions and cluster status filled those seats within 16 months.
• Designed disabling and enabling services, from one button to groups and bulk actions, out of beta in v0.24.0 (Feb 2022).
• Built the design system from scratch, ran research end to end, and kept a deep log of fast prototypes that let us pivot on user feedback.
• Contributed to roadmap planning, resource allocation and hiring through the acquisition.

Grew with the companyfrom finding our MLP after the Series A, to scaling up while we chose a growth strategy, to keeping the lights on through the acquisition.

Case studies: The Button StoryBuilding an Extensible UI

• CVS + Aetna, for Logical Design Solutions (Mar – Sep 2020): a platform-like experience for employees of both companies; a responsive design system library in Figma; a step-by-step web accessibility process based on WCAG 2.0.
• Citi, for Synechron (Sep 2019 – Feb 2020): on-site design representative; an internal dashboard redesign for productivity, and end-to-end dashboards and data-flow visuals for big data analytics.

• Design sprints, user research and 0→1 product design for startups including Skroll.io, Link.run, Boxcar Transit and Fetch: personas, journey maps, prototypes, usability tests and specs.
• XR and VR prototypes at MIT Reality Hack and Hack for Hospitals.

• Founded a jewelry brand and grew it from retail into wholesale, designing every piece for real wear.